Years ago when my Dad owned a group of local newspapers I spent my school and college vacations working in the editorial office. We used to amuse ourselves over our sandwiches at lunchtime looking through and trashing the endless press releases that would arrive in the mail each day, all beautifully produced with glossy photographs […]
A very popular method of marketing ezines and newsletters is by making them viral. If your newsletter contains information of value, such as tips, hints, news or tutorials, you’ll find that subscribers will forward it on to others.
Golf flexibility is the biggest term you hear when the senior golfer is complaining about lack of distance or a sore back.
When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach.
Here’s the good news: with improvements in medical technology and healthier lifestyles, people are living longer. Life expectancy today has increased to 83 years, up from 78 years in 1940 (The Shopper’s Guide to Long-term Care Insurance from the National Association of Insurance Commissioners).
One small change made a huge impact in a day in the life of Zardinia Zaffas.