You can make a decent income selling products and services but you can become insanely rich by creating and controlling markets.
Most people wish they read more.
Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them.
For those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as a surprise to discover where public relations value REALLY lies.
They say the eyes are the window to the soul. Your website then is the window to your business. What would a passerby think of your “window”? What does your website say about you? About your business?
So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn’t materialize. You’re upset: you feel that you’ve wasted money and time, and now you’re convinced that advertising doesn’t work.