It’s been a year, and 85 blubbery pounds less, since I was diagnosed with diabetes Type2. The news was especially scary because my mother died of diabetic complications 3 years after diagnosis- the SAME AGE AS ME! EEEK!
If you want to know the best way to approach the media, get advice directly from the source: the editors, producers and journalists who choose the stories that get publicity. Here are some of the best tips I’ve gotten from media representatives about getting your story in the news.
A case study in online
NUMBERS, NUMBERS EVERYWHERE
How many of the visitors to your web site take the action you want them to take? Whether you want them to buy something from you, sign up for your newsletter, enter your sweepstakes, or give you contact information to follow up on, you want them to do something. The percentage of visitors who actually […]
When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job. But press releases may be the most overused tool in the media professional’s arsenal to the detriment of other tools that might have greater results.