7 Tips for Better Ads

admin, 10 November 2010, No comments
Categories: Advertising
Tags: , , , ,

The content of advertising is basically the same
no matter what the media. It is good and it works,
or it is bad. Some TV ads are so clever people
tend to remember the cleverness and forget the
product.

Here are seven tips to help you create better ads.
Better ads for Newspaper, Radio, Billboards,
Cable, Yellow Pages, anything with your name on
it.

1 It’s Not About YOU. Sell the benefits. The
benefits of coming to your store or doing
business with you is what the customer wants,
They say “What’s In It For Me?” Your mug shot
on a 40 foot billboard can’t answer that
question.

2 Be Consistent Pick a theme and stick with it,
in all your print, radio and TV ads. Pick a look
and stick with it. Every ad builds on your
brand, don’t change the concept because YOU are
getting tired of it. The exposure level with
potential customers is much less than with you.

3 Sell Benefits not Features. Once you get the
customer in the door you can brag about the
features of your product or company, but lure
them there with a promise of a great benefit.
“Brushless Car Wash” is a feature “Cleaner than
new in two minutes” is a benefit.

4 Be Different. Check your Sunday paper to see
how many ads look alike. In the supermarket,
most mustard is in a yellow package, most Ginger
Ale has a green label. In advertising sameness
is suicide. Don’t look like or sound like your
competition.

5 Use a Great Headline “Jim’s Locksmith Shop” at

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