A very popular method of marketing ezines and newsletters is by
making them viral. If your newsletter contains information of
value, such as tips, hints, news or tutorials, you’ll find that
subscribers will forward it on to others.
Ezine Advertising is one of the most powerful ways to market and
promote your other products and or services. There are literally
thousands of electronic newsletters on the Internet with millions
of people who subscribe to them. Placing ads in online newsletters
is an inexpensive way to reach your target market quickly —
especially when you compare it with other forms of advertising.
In 2002, ezine publishing took a quantum leap, as its status
evolved from “amateur’s hobby” into becoming the most powerful
marketing tool for business online. Email newsletters have come of
age, and increasingly, more ezines will take this route, as
subscribers prefer them to drab, lack-luster text-only ezines. In
the coming year we’ll see more ezines published.
There are tens of thousands of Ezines being published every month,
with a collective audience of millions. And the editors of most of
those Ezines are all looking for quality content for their
newsletters.
If you master this technique of making the Ezine viral you can get
your name and your website URL in front of 100,000 or even a
million readers.
Tips for making the ezine viral
Pick a topic that you know something about and then go to the
Search Engines and find as many websites as you can that deal with
that subject.
As well as collecting information for your article, make a note of
any URLs that offer free resources dealing with the topic of your
article. Include those URLs in your article.
You should choose a topic very carefully. Once the topic is
selected, doing enough research on the subject is vital. Organize
the material and write in an interesting style. Make sure that you
provide links to free resources.
The content in your Ezine should not be pure sales copy. There has
to be valuable and genuine information. Promotion of your product
or service should be subtle. Viral marketing using Ezine is
different than running an E Mail marketing campaign that blasts
millions of mail messages to unsuspecting readers.
At the end of your article, attach a 5 or 6-line ‘Resource Box’
that includes your website URL and/or your email address.
When you have finished your article, do NOT send it off straight
away. Let it lie fallow for 2 or 3 days and then come back and read
it again. You’ll be amazed at the improvements you can make. Those
final improvements are what make the difference between an article
that gets published and one that doesn’t.
Word Of Mouth