When a good friend asked me to contribute a little something for her newsletter it seemed like a great idea. When I cleared the decks and sat down to write it seemed a great time to color-code my closet or whip up a crab casserole. As an enthusiastic writer, who has nevertheless had writing blocks […]
My oldest boy asked me something the other day about all the news regarding the high divorce rate. I told him there aren’t too many divorces, there’s too many marriages. Most people get married without really knowing who they are marrying or just how big of a commitment they are making. Heck, most people get […]
One of the most common questions I am asked is how to help a picky eater.
Everywhere I turn, I’m being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue.
Have you ever asked yourself the question?
A few weeks ago I asked my readers what the most important issue was in their business. Hundreds responded with a variety of answers, but one of the most common was, “How do I get everything that needs doing done?”