As a business, non-profit or association manager, what do you want?
Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine.
For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with special events that attract a lot of people?
For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors.
As a business, non-profit or association manager, you have a clear choice when you set up your public relations. Arrange your resources to generate a variety of product and service plugs on radio, and in newspapers and in magazines. Or, use a broader, more comprehensive and workable public relations blueprint to alter key external audience […]
For those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as a surprise to discover where public relations value REALLY lies.