I have some good news and some bad news. The bad news is that online businesses — just like brick and mortar businesses — have a very high failure rate for startups. Ever wonder why that is? There are several business consultants, success gurus, and motivational experts who can tell you. The problem is: Most […]
We all know we can pay a magazine or a newspaper to run ads for us. Businesses do it all the time. In many cases, you’re obliged to advertise to survive. But wouldn’t you rather promote yourself and your company in a number of publications, and get paid for it?
One of the most powerful ways for small businesses to increase sales and keep customers coming back for more is to mail them a newsletter periodically.
Joint ventures are partnerships in which two or more businesses join forces to work together in promoting each other’s business. Both parties agree to endorse each others service or products on their website, in their newsletters or mailings.
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn’t figured prominently in their marketing efforts. That’s about to change, as Local Search […]
I’ve got good news and bad news. The good news is that 98% of businesses are small businesses. That bodes well for the entrepreneurial spirit that has made our nation great. The bad news is that 80%, that’s right, four out of five new businesses will fail in their first five years.