Using Publicity As A Creative Marketing Tool

Yazan: admin | 19 March 2011 | No Comments
Categories: PR

Publicity is an important and often overlooked tool of creative selling; and a more cost-effective way of reaching your target audience than advertising. With the inherent third-party endorsement of the media implied in every editorial story, a news or feature article in a newspaper, magazine, or on television or radio, is an infinitely more credibly-perceived […]