Writing Sales Letters That Sell

Yazan: admin | 11 July 2011 | No Comments
Categories: Marketing

The most important part of any marketing you do is direct marketing. This includes letters, postcards, brochures, newspaper or magazine coupons, telemarketing, TV or radio direct response commercials, e-mails, and the copy on your web site.

The Not-So-Effective Cover Letter

Yazan: admin | 18 April 2010 | No Comments
Categories: Careers Employment

Here’s a newsflash: Cover letters work, plain and simple. This is why I’m intrigued by the fact that a) jobseekers rarely submit them and b) hiring managers seldom read them. As a result, I started asking questions. Specifically,