Syndicated comic authors have been complaining about newspaper size restrictions, content censoring and similar issues for a long time. Comic enthusiasts have been increasingly irritated by the treatment their entertainment medium receives as well. Then along came the Internet, providing unlimited and unrestricted distribution possibilities. Thus the webcomic was born.
We all know we can pay a magazine or a newspaper to run ads for us. Businesses do it all the time. In many cases, you’re obliged to advertise to survive. But wouldn’t you rather promote yourself and your company in a number of publications, and get paid for it?
Does it really make sense to bet your PR budget on results like newspaper mentions and zippy brochures while your all-important outside audience behaviors are probably receiving much less attention than they need?
Did you know you can get free newspaper and television advertising for your home business? How? Just pick up the telephone and call your local media and tell them all about your home business. If they think your home business is interesting enough, they’ll come out and interview you, and just like that–free publicity!
On airplanes, in restaurants, in the newspaper and on television, I often hear people saying their businesses are not growing to their satisfaction or that they are not reaching their objectives.
You’d have had to be living on a desert island with no TV, newspaper or internet connection to have missed hearing about the great mutual fund scandal of 2003.