Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing.
Newsletter publishing has always made a lot of sense. It makes sense for firms to target their advertising dollars to clients and prospects that have expressed interest in their products and services.
Have you been publishing an e-mail newsletter for at least six months but still aren’t seeing real results (read: revenue) from it? Don’t fret
Is publishing your own newsletter worth your time and effort? Most publishers will tell you the rewards are well worth the investment. By publishing your own newsletter you can build recognition and be looked at as an expert in your field of expertise.
So you’ve decided to start publishing an e-newsletter, or you’d like to develop a Special Report as an added-value for your customers, or maybe you’ve even decided to teach a teleclass or a seminar as a way to bring prospects into your business.
Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing. You can still publish newsletter through regular mail. With Internet’s help, you can publish your newsletter online. You can reach hundreds of subcribers without costing any postage – it is called eZine publishing.