Yazan: admin | 17 October 2012 | No Comments
Categories: PR
For some, public relations works well when their news release or special event winds up in the newspaper or on the radio.
Yazan: admin | 19 July 2012 | No Comments
Categories: PR
When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job. But press releases may be the most overused tool in the media professional’s arsenal to the detriment of other tools that might have greater results.
Yazan: admin | 27 November 2011 | No Comments
Categories: Email Marketing
You’ve launched your web site. You’ve implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers. But your site’s daily visitors are still in single digits and your sales are…well let’s just say that early retirement is no longer an option.
Yazan: admin | 11 July 2011 | No Comments
Categories: PR
Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a newspaper column. Or, which to do first, the trade show exhibit or the video clip. All useful tactics, but hardly the detailed planning needed to REALLY do something about the behaviors of those outside audiences […]
Yazan: admin | 19 May 2011 | No Comments
Categories: PR
When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach.
Yazan: admin | 22 June 2010 | No Comments
Categories: PR
There’s good news for public relations execs, marketing professionals and even one-man-band entrepreneurs: journalists are surfing your sites looking for news.