We all know we can pay a magazine or a newspaper to run ads for us. Businesses do it all the time. In many cases, you’re obliged to advertise to survive. But wouldn’t you rather promote yourself and your company in a number of publications, and get paid for it?
Is publishing your own newsletter worth your time and effort? Most publishers will tell you the rewards are well worth the investment. By publishing your own newsletter you can build recognition and be looked at as an expert in your field of expertise.
Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media.
This isn’t the first time I have written about the benefits of inserting a human voice or presence into your online communications. And I make no excuse for writing about this again.
As we have all heard time and again (and it’s very, very true), writing articles for ezines/newsletters and ebooks is a great way to increase your exposure, brand your name, establish yourself as a Subject Matter Expert (SME), increase your subscriber/optin base and ultimately, increase that so-longed for amount of cash in your bank account.
Time devoted the better part of an issue to it. Newsweek featured an article titled