FERRETING OUT WORK
What are web site keywords and how do I go about finding keywords that will work for me?
One marketing technique may work wonders for someone, but that doesn’t guarantee that it’ll do the same for you. The only way to really know what works for YOUR products and YOUR target audience is to experiment. Testing and experimentation are crucial to increasing your profits.
I used to work for the Independent National Newspaper in Canary Wharf, London. I can remember in the build up to Christmas, my department was having a large & expensive new computer system installed because the newspaper was being relaunched, it was when Andrew Marr and Rosie Boycott were becoming joint editors, I digress
Newsletter advertising has been getting a bad rap lately. Around every corner you can find someone complaining about how it doesn’t work. But when you ask them if they’ve tried it, most say no. The others who have, had NO idea what they were doing.
CNN.com’s designers have gone out of their way to make their work difficult. They could have built a very simple home page with just their logo and a handful of links: