In the of-line marketing world it is all about trying to get the attention of the potential consumer to a commercial message.
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage.
You have a new website, or a new business, or both
The world is full of phonies and scammers these days. They use various mediums such as phone solicitation, spam email, magazine and newspapers ads, TV infomercials, and plain old snail mail. They are constantly searching for their next victim. Like P.T. Barnum once said, “there’s a sucker born every minute”, so there’s a plenteous pool.
In the current world of marketing
The world is not waiting for you