You Win With People

Yazan: admin | 25 December 2012 | No Comments
Categories: Business

Is anyone surprised that this is where I chose to begin my monthly newsletters? The concept of “You win with people” is the basic premise that I have built my entire management and leadership style around. The quote and original concept was presented to me in high school when I read a book of the […]

Covering All The Bases: How to Make Sure Your Newsletter Gets Opened and Read

Yazan: admin | 02 August 2012 | No Comments
Categories: Ezine Publishing

It’s not enough to prepare and distribute a monthly newsletter, one that offers information of genuine value to your market. You also have to make sure your newsletter gets opened and read! Covering letters provide reasons for recipients to open, download and read your newsletter each month.

Testing Headlines

Yazan: admin | 05 May 2011 | No Comments
Categories: Advertising

A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one