Yazan: admin | 13 August 2013 | No Comments
Categories: PR
Gaining news coverage on a successful press tour requires planning, preparation, and follow up.
Yazan: admin | 07 August 2012 | No Comments
Categories: Sales Training
Better than offline promotion such as press releases, talks, or networking? Better than search engine placement, banner ads, ezines and news groups?
Yazan: admin | 19 July 2012 | No Comments
Categories: PR
When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job. But press releases may be the most overused tool in the media professional’s arsenal to the detriment of other tools that might have greater results.
Yazan: admin | 07 April 2011 | No Comments
Categories: PR
A well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about your company, products or services in a reasonably standard format, and then distributing it in the correct way to relevant media contacts.
Yazan: admin | 14 April 2010 | No Comments
Categories: PR
News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business. They are the primary means of “selling” your story to the media. All press releases are structured the same way. Make sure youanswer “yes” to these key questions when writing […]
Yazan: admin | 24 March 2010 | No Comments
Categories: Ezine Publishing
The theory of writing for newsletters is very similar to that of writing for press releases and other media work, but with newsletters there is one crucial difference. Whereas with an external publication you’re quality-controlled by someone outside your organization (the publication’s editor) who is therefore independent and autonomous, the equivalent person connected with an […]