Managers: Get Real, Please!

admin, 27 October 2010, No comments
Categories: PR
Tags: , , , ,

Personnel mentions in the newspaper and product plugs on radio hardly qualify as an adequate return on your public relations dollar, and you probably know it!

Especially unfortunate when your PR budget could be doing something really positive about the behaviors of those outside audiences that most affect your business, non-profit or association.

And also when it could be delivering external stakeholder behavior change

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