Internet Marketing Trends: Great Opportunities for Online Marketers
Because of the advent of social media and smartphones, internet marketing has kept on evolving in the last few years. There are a lot more people engaging with e-commerce and internet marketing has become the arena by which business owners can display and promote their brands, services, and products.
Marketing trends change every year. Complying with the latest trends is important for business owners, because these trends also comply with the policies given by Google and Bing, the biggest internet search engines, and the biggest internet marketing platforms.
Below are some of the internet marketing trends that we can expect to see in the present year.
Video Ads are now being accepted by search engines in their search results page and that is why it is expected that video ads is likely to grow big. You have YouTube as the biggest player behind video ads, and Facebook and Bing are also allowing users to add video ads on their platform. We can see here an increase in video based advertising. Internet marketers here have a great opportunity using video ads.
Because of the increase of mobile users and internet users on mobile, there will be greater impact with mobile ads. Ad campaigns by internet marketers should begin with mobile websites and apps. It is an opportunity that online marketers need to grab. This has resulted in the increase of mobile ad agencies which will soon dominate the market.
The trend in social media in still growing even though it has been here for a while. The reasons for this is because social media users are still increasing on a daily basis. One reason for this is the increase of internet coverage even in rural areas. Your target audience will always be on Facebook, Twitter, and instagram. In whatsapp marketing a chain message is passed on to users so that they can create a buzz. Social media is still there are still a great opportunity for internet marketers to gain the exposure that they want.
People are now more into looking into a mobile app that the website itself. Most businesses would do well if they have a mobile app in place. Mobile apps bring a large coverage that is why it is best for businesses to invest in apps because it is going to be a big way of digital marketing soon.
Search engine marketing (SEM) is also gaining ground. Google and Bing have offered spots on their search pages for SEM. SEM is a great way of marketing your business but you need to get the keywords right. With the number of internet users increasing greatly, the scope of SEM will increase and will become a top marketing trend soon.
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