As editor/publisher of Book Promotion Newsletter, I am fortunate in having an eclectic group of subscribers who number in the thousands. The ezine is interactive and subscribers are encouraged to share their innovative marketing techniques.
Since starting the ezine in March 2003, I have learned a great deal about the do’s and don’ts of book promotion. Some has been through my own experience as author of two local guidebooks, Catskill Alive (second edition) and Long Island Alive, both published in 2003 by Hunter Publishing. But most of what I know today comes from this creative group of authors, publicists, book reviewers, book coaches and editors.
First and foremost, subscribers agree, never hold a book signing without an accompanying presentation, contest or event. Simple lectures can be a bust