More Wasted Online Real Estate
In a very recent newsletter (two days ago) I wrote to
tell you about maximizing the income from your web
sites by making sure you use every available piece
of “online real estate”.
It’s time to tell you about another “place” that you
can use right now to make more profit from the
traffic you are already receiving.
Unless you’ve been living under an Internet Marketing
rock, you’ve integrated email into your marketing. You
have an opt-in list, send emails to your customers,
send automated messages — such as email receipts
when someone orders a product from you, etc.
Email messages that you already send to prospects
and customers on a regular basis are GOLDMINES
for producing additional profit.
Here’s how…
It’s simple. At the top of many of these emails
you can simply add a little text “box” that has
a small ad promoting another list, one of your
other products, or an affiliate product.
That’s right, you can put an AD in many of the emails
you already send as a part of your business.
Just create a little box and say, “Today’s Sponsor”
and create a little ezine-like sponsor ad.
That’s all there is to it. You’ll INSTANTLY produce
more opt-ins for other lists you want to promote, sales of
your other products, or affiliate commissions.
Here are some specific types of emails that you can
easily ad this “sponsor ad” to:
– “Thank You” emails. Such as confirmation emails you
send to all the people that subscribe to your ezine or
opt-in list.
– Email receipts. If you aren’t already sending an email
receipt everytime someone orders from you, you need to.
This is the perfect place to promote something else.
– “Unsubscribe” emails. Do you send an email to confirm
that someone has been unsubscribed after their request?
Why not use that email to hit them with one last offer
as they are “on their way out”? 🙂
You don’t always have to use a blatant “sponsor ad” type
of ad. You can also include creative endorsements. Here’s
an example…
Let’s say you have an ezine about copywriting. In the email
you send to new subscribers to confirm their subscription
request you could include something like this…
“Thank you for subscribing to the ‘Copywriting Tips’ ezine.
You will be receiving your next issue very soon. In the meantime,
if you’re interested in studying some copywriting techniques, I
highly recommend you grab a copy of Yanik Silver’s ‘Web Copy
Secrets’ .”
It’s just that easy! This is a very powerful and effective technique
especially for ezine subscription confirmation emails. People
subscribe to ezines to learn more about a specific topic. This
is the perfect opportunity to give them some “recommended
reading” resources — i.e. affiliate links. 🙂
My good friend, Stephen Pierce, is a fantastic marketer that
uses the “Recommended Reading” technique really well anytime
he promotes affiliate products. This technique works just as
well in emails as it does on web pages.
If you don’t yet have a copy of Stephen’s incredibly popular
ebook, “The Whole Truth”, you can get your own copy here:
http://www.the-whole-truth.com
—————————————–
John Reese is an Internet Marketing pioneer that has
been actively marketing online since 1990. John has
sold millions of dollars worth of products and services
online and his network of Web Sites have received over
1.4 BILLION Web Site visitors since their inception. You
can learn more about John, his home study courses,
and subscribe to his free ezine by visiting:
http://www.marketingsecrets.com
(c)2003 MarketingSecrets.com. All rights reserved.
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