Selecting Good Stock Photography in the Age of Digital

admin, 07 October 2012, No comments
Categories: Photography
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The business of stock photography has drastically changed over the last few years. Ten years ago, selecting photographs for your brochure or newsletter meant spending hours pouring over stock photography catalogs and ordering photo research to find the exact image. When the order came in a giant overnight package, designers would spread transparencies out on the light table, squinting through a magnifying loop to check every detail.

Enter the digital age.

High speed Internet connections. CD’s. Searchable Archives. Royalty-free stock. These elements have changed the face of communication design forever. The quality, quantity, affordability and accessibility of stock imagery have made it the resource of choice for many organizations.

The advantages of instantaneous access to searchable archives of good images are numerous.

When searching on the web, search for “stock photography” rather than doing an image search in Google or another search engine. Google returns all images from the web — including those that are the property of others and not legally usable.

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