Tackle a Newsletter and Come Out On Top

admin, 25 January 2011, No comments
Categories: Marketing
Tags: , , , ,

Unlike any other marketing vehicle, newsletters give you the opportunity to contact your audience and convey your expertise in a way that offers value and information. Newsletters provide a reason — and a structure — to maintain ongoing contact. One of our clients has even said that recipients call if her newsletter is a few days late.

A newsletter can include all kinds of information you might otherwise have to develop multiple vehicles to communicate.

Provide Information :: new phone numbers, address changes, new hires, additional services.

Get feedback :: announce a contest, run a survey, promote a hotline.

Brag :: share recent successes, a case study, announce staff speaking and publishing efforts.

It’s very important to provide some non-self-serving information too. Educating your audience about your field can only enhance your image and the value of your relationships.

If gathering all this information on a regular basis seems daunting, it doesn’t have to be. There are ways to manage the task and develop a valuable piece in a timely and cost-effective manner.


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