The 8 Biggest Newsletter Marketing Mistakes

admin, 04 November 2013, No comments
Categories: Email Marketing
Tags: , , , ,

Newsletter publishing has always made a lot of sense. It makes sense for firms to target their advertising dollars to clients and prospects that have expressed interest in their products and services.

However, for many, newsletter marketing has been more a source of frustration than sales. This is due to eight closely inter-related newsletter-marketing mistakes. By examining what hasn’t worked in the past, we can come up with a new concept of newsletter marketing that is already working better for others. Following are three of the eight biggest mistakes that newsletter marketers make.

1. Too much time between issues. The biggest problem of conventional newsletter marketing is the amount of time that goes by between issues. Consistency is the essence of success. Your goal is to maintain your firm’s constant visibility. You have to consistently publish, in order to be there when your market is ready to buy. Otherwise,

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