One of the most powerful ways for small businesses to increase sales and keep customers coming back for more is to mail them a newsletter periodically.
Why is this such a powerful tool? It’s because if done right, a newsletter automatically separates you from the big box stores like Best Buy and Toys ‘R Us, and can help you even compete successfully with the giant online retailers like Amazon.com and Overstock.com.
How does this work?
You might not be able to compete with these giants on price but you can beat them by offering great personal service. And one aspect of this service is a newsletter just chock full of helpful information geared to your customers’ interests. For example, suppose you have a fishing tackle store. How about a monthly newsletter that includes information on the week’s fishing