Hey, Mr/Ms Manager!

admin, 22 October 2013, No comments
Categories: PR
Tags: , , , ,

Does it really make sense to bet your PR budget on results like newspaper mentions and zippy brochures while your all-important outside audience behaviors are probably receiving much less attention than they need?

I mean, the concern is valid. What your most important external audiences believe about your organization, and then to what behaviors those perceptions lead, has a lot to do with whether it


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