How Real PR Works

admin, 17 October 2012, No comments
Categories: PR
Tags: , , , ,

For some, public relations works well when their news release or special event winds up in the newspaper or on the radio.

For others, public relations works best when it does something positive about the behaviors of outside audiences that affect their operations the most. I like this approach because a business, non-profit or association manager can use the fundamental premise of public relations to deliver key stakeholder behavior change


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