Yazan: admin | 05 August 2011 | No Comments
Categories: Advertising
Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmie’s class play program.
Yazan: admin | 19 July 2011 | No Comments
Categories: Advertising
Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers. Newspapers have been there in every step of the typical store owner’s life from the very beginning. Newspapers covered his birth, his high school graduation, his engagement, his marriage, the death of his parents and everything else.
Yazan: admin | 12 May 2011 | No Comments
Categories: Advertising
Media Planning for Smarties
Yazan: admin | 05 May 2011 | No Comments
Categories: Advertising
A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one
Yazan: admin | 19 March 2011 | No Comments
Categories: Advertising
If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.
Yazan: admin | 23 February 2011 | No Comments
Categories: Advertising
Many people in business lay-out (design) their own ads. That old adage “If It Is To Be It Is Up To Me” prevails. Do it yourself and you may get what you want. Many newspaper salespeople are poor at conveying customer wants to the design department, and slow are retunring proofs. The result is an […]