Archive for the 'Copywriting' Category

Kick-Starting Body Copy

Yazan: admin | 25 June 2013 | No Comments
Categories: Copywriting

Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off

Three Steps To Pump Up The Drama In Your Copy

Yazan: admin | 18 June 2011 | No Comments
Categories: Copywriting

All the world’s a story. Video games have storylines; newspapers report stories; country music lyrics tell a sad tale.

7 Formulas for Articles That GET READ!

Yazan: admin | 16 September 2010 | No Comments
Categories: Copywriting

Many of us have been asked to write an article at one time or another. Maybe it’s a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients.