Kick-Starting Body Copy

Yazan: admin | 25 June 2013 | No Comments
Categories: Copywriting

Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off

Testing Headlines

Yazan: admin | 05 May 2011 | No Comments
Categories: Advertising

A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one