Three Steps To Pump Up The Drama In Your Copy

Yazan: admin | 18 June 2011 | No Comments
Categories: Copywriting

All the world’s a story. Video games have storylines; newspapers report stories; country music lyrics tell a sad tale.

Press Release, An Alternative For Paid Advertisement. Step 1

Yazan: admin | 16 March 2010 | No Comments
Categories: PR

What’s a press release? This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, or recently occurred. These publicity stories are generally “shot gunned” to newspapers, radio, television and the trade publications.