Attention PR Shoppers!

Yazan: admin | 17 August 2013 | No Comments
Categories: PR

As a business, non-profit or association manager, what do you want?

Got Sales Objections? Where’s Your Value?

Yazan: admin | 22 July 2013 | No Comments
Categories: Sales Training

A sales manager who reads this newsletter regularly suggested the topic for this issue.

The Worst PR Mistakes

Yazan: admin | 25 March 2013 | No Comments
Categories: PR

For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors.

Managers and PR: One Thing Is Clear

Yazan: admin | 18 August 2012 | No Comments
Categories: PR

As a business, non-profit or association manager, you have a clear choice when you set up your public relations. Arrange your resources to generate a variety of product and service plugs on radio, and in newspapers and in magazines. Or, use a broader, more comprehensive and workable public relations blueprint to alter key external audience […]

PR: Focus on What Matters!

Yazan: admin | 20 February 2011 | No Comments
Categories: PR

Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs on radio and in the newspaper. Which may be all you want. And that’s fine.

Your Organization: What Role PR?

Yazan: admin | 21 December 2010 | No Comments
Categories: PR

As a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate on a specialty area like financial communications or trade relations? Or, possibly, it deals each day with sales support or government affairs?